Its funny you should ask. In Moore County, TN yes, it truly is a dry county. That fact along with the "Population 361" signs are trademarked and used specifically for marketing purposes. You will not get free samples there like you do in Golden, CO. on the Coors Tour. In the past few years, Jack Daniels has really clamped down on their trademark image as well. My HD dealer owner is in the exclusive Squiers club and they bottle JD whiskey especially for those that are members. Our dealer raffles his allotment for charity events at the dealership. Did I mention I have a great HD dealer?