Mine is noisier that I'm used to - sounds like noisy lifters, and the primary whines a bit. Earplugs and Stereo help a lot - I think I'm getting used to it too! Ridden a couple of mates bikes and they're not much different. Seems they are all noisy in some way, not all the same though. A guy I ride with, his CVO SG primary whines like a blower!
I think it's normal for these bikes. Long term - time will tell. Not 100% sure the quality control on assembly, or the tolerances, are that great. I know Harley has solved some problems in the past by just increasing the acceptable tolerance range!! (ie crank runout).
Interestingly, the engine in my mild 95" 2004 dyna is as quiet as a mouse, except for the Mikuni slide rattle. And the primary is silent, tight, no play or slop, no clunking, and shifts like a jap bike.